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Who Do You Want Your Customers To Become

Pub Date : 2012-07-17 | Author : Michael Schrage | Publisher : Harvard Business Press

ISBN 10 : 9781422187852
ISBN 13 : 1422187853

Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and ..

The Innovator S Hypothesis

Pub Date : 2014-09-12 | Author : Michael Schrage | Publisher : MIT Press

ISBN 10 : 9780262028363
ISBN 13 : 0262028360

What is the best way for a company to innovate? That's exactly the wrong question.The better question: How can organizations get the maximum possible value from their innovationinv..

The Brand Flip

Pub Date : 2015-07-24 | Author : Marty Neumeier | Publisher : New Riders

ISBN 10 : 9780134172972
ISBN 13 : 0134172973

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offerin..

Do You Want To Keep Your Customers Forever

Pub Date : 2010 | Author : B. Joseph Pine | Publisher : Harvard Business Press

ISBN 10 : 9781422140277
ISBN 13 : 142214027X

"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over tim..

Do You Talk Funny

Pub Date : 2016-03-08 | Author : David Nihill | Publisher : BenBella Books, Inc.

ISBN 10 : 9781942952282
ISBN 13 : 1942952287

Public speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Wi..

Indispensable

Pub Date : 2005-05-20 | Author : Joe Calloway | Publisher : John Wiley & Sons

ISBN 10 : 9780471733362
ISBN 13 : 0471733369

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable..

Who Do We Choose To Be

Pub Date : 2017-06-19 | Author : Margaret J. Wheatley | Publisher : Berrett-Koehler Publishers

ISBN 10 : 9781523083640
ISBN 13 : 1523083646

This book is born of my desire to summon us to be leaders for this time as things fall apart, to reclaim leadership as a noble profession that creates possibility and humaneness in..