free tracker

The Changing Mo Of The Cmo

Pub Date : 2016-04-01 | Author : MaryLee Sachs | Publisher : Routledge

ISBN 10 : 9781317038887
ISBN 13 : 1317038886

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world ..


What The New Breed Of Cmos Know That You Don T

Pub Date : 2016-03-03 | Author : MaryLee Sachs | Publisher : Routledge

ISBN 10 : 9781134761272
ISBN 13 : 1134761279

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas,..


The Change Agent S Guide To Radical Improvement

Pub Date : 2002 | Author : Ken Miller | Publisher : Asq Press

ISBN 10 : 0873895347
ISBN 13 : 9780873895347

What separates excellent organizations from the truly ordinary? What allows some organizations to rapidly change and continually reinvent themselves while others have trouble makin..




Code Halos

Pub Date : 2014-03-28 | Author : Malcolm Frank | Publisher : John Wiley & Sons

ISBN 10 : 9781118891667
ISBN 13 : 111889166X

Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Googl..


Concepts And Case Studies In Chemical Biology

Pub Date : 2014-06-30 | Author : Herbert Waldmann | Publisher : John Wiley & Sons

ISBN 10 : 9783527676002
ISBN 13 : 3527676007

Retaining the proven didactic concept of the successful "Chemical Biology - Learning through Case Studies", this sequel features 27 new case studies, reflecting the rapid growth in..