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The Digital Helix

Pub Date : 2017-10-03 | Author : Michael Gale | Publisher : Greenleaf Book Group

ISBN 10 : 9781626344655
ISBN 13 : 1626344655

Wall Street Journal Bestseller Thrive in the Digital Age Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digita..


Strategic Management In The Media

Pub Date : 2016-11-10 | Author : Lucy Küng | Publisher : SAGE

ISBN 10 : 9781473988125
ISBN 13 : 1473988128

'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for..


Leading Digital

Pub Date : 2014-09-23 | Author : George Westerman | Publisher : Harvard Business Review Press

ISBN 10 : 9781625272485
ISBN 13 : 1625272480

Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—thin..



Digital Business Leadership

Pub Date : 2018-07-20 | Author : Ralf T. Kreutzer | Publisher : Springer

ISBN 10 : 3662565471
ISBN 13 : 9783662565476

This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a ..


A Contemporary Look At Business Ethics

Pub Date : 2017-07-01 | Author : Ronald R. Sims | Publisher : IAP

ISBN 10 : 9781681239569
ISBN 13 : 1681239566

A Contemporary Look at Business Ethics provides a ‘present day’ look at business ethics to include the challenges, opportunities and increased need for ethical leadership in to..