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Fans Not Customers Revised Edition

Pub Date : 2016-07-07 | Author : Vernon Hill | Publisher : Profile Books

ISBN 10 : 9781782833130
ISBN 13 : 1782833137

Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking o..


Btec National Business

Pub Date : 2010-05-01 | Author : Catherine Richards | Publisher :

ISBN 10 : 1846906342
ISBN 13 : 9781846906343

This student book includes all four mandatory units plus eight popular optional units providing complete coverage for the BTEC Level 3 National Supplementary Award. Assignment acti..


Consumer Psychology

Pub Date : 2010-01-01 | Author : Jansson-Boyd | Publisher : McGraw-Hill Education (UK)

ISBN 10 : 9780335239795
ISBN 13 : 033523979X

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products a..


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