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The Social Business Imperative

Pub Date : 2016-03-25 | Author : Clara Shih | Publisher : Prentice Hall

ISBN 10 : 9780134263502
ISBN 13 : 0134263502

Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ..


The Social Business Imperative

Pub Date : 2016-03-24 | Author : Clara Shih | Publisher : Prentice Hall

ISBN 10 : 013426343X
ISBN 13 : 9780134263434

In The Social Business Imperative, world-renowned thought leader Clara Shih identifies powerful new business opportunities that social media is creating across the entire customer ..


Global Sustainability As A Business Imperative

Pub Date : 2011-01-18 | Author : J. Stoner | Publisher : Springer

ISBN 10 : 9780230115439
ISBN 13 : 0230115438

This first volume in the series addresses the pressing need to align business practices with the requirements of a sustainable world. Delivering new models for conducting business,..


The Network Imperative

Pub Date : 2016-06-07 | Author : Barry Libert | Publisher : Harvard Business Review Press

ISBN 10 : 9781633692060
ISBN 13 : 163369206X

Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, s..


The Facebook Era

Pub Date : 2011 | Author : Clara Chung-wai Shih | Publisher : Addison-Wesley Professional

ISBN 10 : 0137085125
ISBN 13 : 9780137085125

Use social networks to drive value and profits in every area of the business - new best practices from world-renowned expert Clara Shih! * *Extensive new coverage: hypertargeting, ..



Get Bold

Pub Date : 2011-09-01 | Author : Sandy Carter | Publisher : IBM Press

ISBN 10 : 9780132618311
ISBN 13 : 0132618311

A systematic approach to creating and implementing winning social media strategies worldwide - from renowned expert and IBM VP Sandy Carter • •A specific, detailed, patented fr..