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The Digital Transformation Playbook

Pub Date : 2016-04-05 | Author : David L. Rogers | Publisher : Columbia University Press

ISBN 10 : 9780231541657
ISBN 13 : 0231541651

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging bus..



Digital Scale

Pub Date : 2017-06-26 | Author : Anand Swaminathan | Publisher : John Wiley & Sons

ISBN 10 : 9781119433743
ISBN 13 : 1119433746

A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. [email protected]


Leading Digital

Pub Date : 2014 | Author : George Westerman | Publisher : Harvard Business Press

ISBN 10 : 9781625272478
ISBN 13 : 1625272472

"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud ..


The Network Is Your Customer

Pub Date : 2011 | Author : David L. Rogers | Publisher : Yale University Press

ISBN 10 : 9780300166019
ISBN 13 : 030016601X

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuf..



The Digital Matrix

Pub Date : 2017-01-20 | Author : Venkat Venkatraman | Publisher : Lifetree Media

ISBN 10 : 1928055206
ISBN 13 : 9781928055204

Technology has changed the way consumers shop, communicate and consume media so profoundly, we feel like we are already living in the future. But the truth is, this is only the fir..