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The Data And Analytics Playbook

Pub Date : 2016-08-12 | Author : Lowell Fryman | Publisher : Morgan Kaufmann

ISBN 10 : 9780128025475
ISBN 13 : 0128025476

The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts ..




The Digital Transformation Playbook

Pub Date : 2016-04-05 | Author : David L. Rogers | Publisher : Columbia University Press

ISBN 10 : 9780231541657
ISBN 13 : 0231541651

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging bus..


Architecting Experience

Pub Date : 2015-12-16 | Author : Scot R Wheeler | Publisher : World Scientific

ISBN 10 : 9789814678438
ISBN 13 : 9814678430

' In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person b..


It S Not The Size Of The Data It S How You Use It

Pub Date : 2014-03-26 | Author : KOEN PAUWELS | Publisher : AMACOM Div American Mgmt Assn

ISBN 10 : 9780814433966
ISBN 13 : 0814433960

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be info..