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The Changing Mo Of The Cmo

Pub Date : 2016-04-01 | Author : MaryLee Sachs | Publisher : Routledge

ISBN 10 : 9781317038887
ISBN 13 : 1317038886

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world ..


The Changing Mo Of The Cmo

Pub Date : 2012 | Author : | Publisher :

ISBN 10 : OCLC:803352573
ISBN 13 :

This session is based on the tenets of the book "The Changing MO of the CMO - How the Convergence of Brand and Reputation is Affecting Marketers," a bird's eye view into the thinki..


What The New Breed Of Cmos Know That You Don T

Pub Date : 2016-03-03 | Author : MaryLee Sachs | Publisher : Routledge

ISBN 10 : 9781134761203
ISBN 13 : 1134761201

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ‘up their game’, and as such it provides a range of ideas,..


Chief Marketing Officers At Work

Pub Date : 2016-08-04 | Author : Josh Steimle | Publisher : Apress

ISBN 10 : 9781484219317
ISBN 13 : 1484219317

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established compa..



Concepts And Case Studies In Chemical Biology

Pub Date : 2014-06-30 | Author : Herbert Waldmann | Publisher : John Wiley & Sons

ISBN 10 : 9783527676002
ISBN 13 : 3527676007

Retaining the proven didactic concept of the successful "Chemical Biology - Learning through Case Studies", this sequel features 27 new case studies, reflecting the rapid growth in..


The Change Agent S Guide To Radical Improvement

Pub Date : 2002 | Author : Ken Miller | Publisher : Asq Press

ISBN 10 : 0873895347
ISBN 13 : 9780873895347

What separates excellent organizations from the truly ordinary? What allows some organizations to rapidly change and continually reinvent themselves while others have trouble makin..