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Media Management

ISBN 10 : 9781135619596
ISBN 13 : 113561959X

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, mo..


ISBN 10 : 1591580617
ISBN 13 : 9781591580614

A critically annotated bibliographic guide to print and electronic sources in print and broadcast journalism. This edition separates Commercial Databases and Internet Resources...

Who Owns The Media

ISBN 10 : 9781135679231
ISBN 13 : 1135679231

This thorough update to Benjamin Compaine's original 1979 benchmark and 1982 revisit of media ownership tackles the question of media ownership, providing a detailed examination of..

Dictionary Of Marketing Communications

ISBN 10 : 9780761927716
ISBN 13 : 0761927719

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sal..