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The Social Media Management Handbook

Pub Date : 2010-12-15 | Author : Robert Wollan | Publisher : John Wiley & Sons

ISBN 10 : 1118003527
ISBN 13 : 9781118003527

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this h..


Social Media Management

Pub Date : 2015-09-14 | Author : Amy Van Looy | Publisher : Springer

ISBN 10 : 9783319219905
ISBN 13 : 3319219901

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, whil..


Social Media Management

Pub Date : 2016-12-01 | Author : Ben Shields | Publisher : Oxford University Press, USA

ISBN 10 : 019029633X
ISBN 13 : 9780190296339

Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips read..


Handbook Of Social Media Management

Pub Date : 2013-05-28 | Author : Mike Friedrichsen | Publisher : Springer Science & Business Media

ISBN 10 : 9783642288975
ISBN 13 : 3642288979

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media managemen..



Social Media Roi

Pub Date : 2011-02-22 | Author : Olivier Blanchard | Publisher : Pearson Education

ISBN 10 : 0132678020
ISBN 13 : 9780132678025

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organizatio..


Managing Social Media In Libraries

Pub Date : 2012-09-24 | Author : Troy Swanson | Publisher : Elsevier

ISBN 10 : 9781780633770
ISBN 13 : 1780633777

Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consol..