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Sharkonomics

Pub Date : 2012-01-01 | Author : Stefan Engeseth | Publisher : Marshall Cavendish

ISBN 10 : 9789814382779
ISBN 13 : 9814382779

Nature is much smarter than the likes of Stanford, Harvard, MIT, McKinsey, Boston Consulting Group, Bain, IBM, Apple and all of the other Fortune 500 companies. In nature, sharks h..


Stories That Move Mountains

Pub Date : 2012-10-02 | Author : Martin Sykes | Publisher : John Wiley & Sons

ISBN 10 : 9781118424001
ISBN 13 : 111842400X

Learn how to use stories and visuals to make top–notch presentations It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed o..


Democracy In Decline

Pub Date : 2016-06-17 | Author : Philip Kotler | Publisher : SAGE

ISBN 10 : 9781473988286
ISBN 13 : 1473988284

Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Ko..


Detective Marketing

Pub Date : 2001-10-01 | Author : Stefan Engeseth | Publisher : Engeseth Pub

ISBN 10 : 9163113899
ISBN 13 : 9789163113895

"Some really good examples of business metaphors" TOMPETERS! "There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sle..


H Plus A New Religion

Pub Date : 2010-07-06 | Author : Edward de Bono | Publisher : Random House

ISBN 10 : 9781407030067
ISBN 13 : 140703006X

H+ (Plus) A New Religion? provides a framework for achievement through daily acts of help or contribution. Whether this is offering other people something to laugh at or helping an..


Playing To Win

Pub Date : 2013 | Author : Alan G. Lafley | Publisher : Harvard Business Press

ISBN 10 : 9781422187395
ISBN 13 : 142218739X

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can ..