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Profiting From The Data Economy

Pub Date : 2014-10-06 | Author : David A. Schweidel | Publisher : Pearson Education

ISBN 10 : 9780133819847
ISBN 13 : 0133819841

Today, the insights available through "big data" are potentially limitless – ranging from improved product recommendations and more well-targeted promotions to more efficient pub..


Global Macro Trading

Pub Date : 2014-06-09 | Author : Greg Gliner | Publisher : John Wiley & Sons

ISBN 10 : 9781118362426
ISBN 13 : 111836242X

"Explains the complex, multi-faceted dimensions of Global Macro in a way that is understandable and practical for individuals at all levels of financial competencies; provides a co..


Digital Exhaust

Pub Date : 2014-11-05 | Author : Dale Neef | Publisher : Pearson Education

ISBN 10 : 9780133838343
ISBN 13 : 013383834X

Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digital..



From Big Data To Big Profits

Pub Date : 2015-08-03 | Author : Russell Walker | Publisher : Oxford University Press, USA

ISBN 10 : 9780199378326
ISBN 13 : 0199378320

Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market..


It S Not The Size Of The Data It S How You Use It

Pub Date : 2014-03-26 | Author : KOEN PAUWELS | Publisher : AMACOM Div American Mgmt Assn

ISBN 10 : 9780814433966
ISBN 13 : 0814433960

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be info..


America S Bubble Economy

Pub Date : 2010-11-04 | Author : David Wiedemer | Publisher : John Wiley & Sons

ISBN 10 : 1118018117
ISBN 13 : 9781118018118

America’s Bubble Economy is the first book to focus on several simultaneous financial bubbles that are interacting to temporarily boost—and ultimately threaten—the United Sta..