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Managing Enterprise Content

Pub Date : 2012-02-14 | Author : Ann Rockley | Publisher : New Riders

ISBN 10 : 9780132931649
ISBN 13 : 0132931648

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you pro..


Managing Enterprise Content

Pub Date : 2003 | Author : Ann Rockley | Publisher : New Riders

ISBN 10 : 0735713065
ISBN 13 : 9780735713062

Provides concepts, strategies, guidelines, processes, and technological options to create content customized for a variety of customers and media types...


Managing Enterprise Content

Pub Date : 2012 | Author : Ann Rockley | Publisher : New Riders Pub

ISBN 10 : 032181536X
ISBN 13 : 9780321815361

This is a new and updated edition of the foundational book on content strategy • •Provides a methodology to identify key business needs and build a unified content strategy. ..


Intelligent Content A Primer

Pub Date : 2015-09-25 | Author : Ann Rockley | Publisher : XML Press

ISBN 10 : 9781457191336
ISBN 13 : 1457191334

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intellig..


Enterprise Content Strategy

Pub Date : 2015-01-02 | Author : Kevin Nichols | Publisher : XML Press

ISBN 10 : 9781492002123
ISBN 13 : 1492002127

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to b..


Semantics Empowered Web 3 0

Pub Date : 2013 | Author : Amit Sheth | Publisher : Morgan & Claypool Publishers

ISBN 10 : 9781608457168
ISBN 13 : 1608457168

After the traditional document-centric Web 1.0 and user-generated content focused Web 2.0, Web 3.0 has become a repository of an ever growing variety of Web resources that include ..