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International Marketing

Pub Date : 2006-01-01 | Author : Hans Mühlbacher | Publisher : Cengage Learning EMEA

ISBN 10 : 1844801322
ISBN 13 : 9781844801329

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage ..


International Marketing

Pub Date : 2013 | Author : Daniel W. Baack | Publisher : SAGE

ISBN 10 : 9781452226354
ISBN 13 : 1452226350

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors i..


International Marketing

Pub Date : 2012-11-26 | Author : Simon Majaro | Publisher : Routledge

ISBN 10 : 9780415643368
ISBN 13 : 0415643368

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then cov..


International Marketing

Pub Date : 2013-02-01 | Author : Erdener Kaynak | Publisher : Routledge

ISBN 10 : 9781136777639
ISBN 13 : 1136777636

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightfu..


International Marketing

Pub Date : 2008-08-12 | Author : R. SRINIVASAN | Publisher : PHI Learning Pvt. Ltd.

ISBN 10 : 8120335988
ISBN 13 : 9788120335981

This well-established book, now in its third edition, continues to provide up-to-date information and data on International Marketing with emphasis on the Indian context. Retaining..


The Sage Handbook Of International Marketing

Pub Date : 2009-01-30 | Author : Masaaki Kotabe | Publisher : SAGE

ISBN 10 : 9781412934282
ISBN 13 : 1412934281

In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the co..


International Marketing

Pub Date : 2006 | Author : P. K. Vasudeva | Publisher : Excel Books India

ISBN 10 : 8174464956
ISBN 13 : 9788174464958

With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also amon..