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Global Content Strategy

Pub Date : 2014-10-13 | Author : Val Swisher | Publisher : XML Press

ISBN 10 : 9781492002086
ISBN 13 : 1492002089

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding..



Enterprise Content Strategy

Pub Date : 2015-01-02 | Author : Kevin Nichols | Publisher : XML Press

ISBN 10 : 9781492002123
ISBN 13 : 1492002127

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to b..


Content Strategy For The Web

Pub Date : 2012-02-28 | Author : Kristina Halvorson | Publisher : New Riders

ISBN 10 : 9780132883245
ISBN 13 : 0132883244

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things wors..


The Language Of Content Strategy

Pub Date : 2014-02-15 | Author : Scott Abel | Publisher : XML Press

ISBN 10 : 9781492001966
ISBN 13 : 1492001961

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowledge, thi..


Truly Global

Pub Date : 2016-08-04 | Author : Anna N Schlegel | Publisher : FriesenPress

ISBN 10 : 9781460287064
ISBN 13 : 1460287061

TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and prom..


Content The Atomic Particle Of Marketing

Pub Date : 2017-06-03 | Author : Rebecca Lieb | Publisher : Kogan Page Publishers

ISBN 10 : 9780749479763
ISBN 13 : 0749479760

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficu..