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Do You Want To Keep Your Customers Forever

Pub Date : 2010-03-01 | Author : Joseph B. Pine | Publisher : Harvard Business Review Press

ISBN 10 : 9781633691421
ISBN 13 : 163369142X

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, th..


Managing Customer Relationships

Pub Date : 2010-12-30 | Author : Don Peppers | Publisher : John Wiley & Sons

ISBN 10 : 9780470930182
ISBN 13 : 0470930187

MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of oth..


Managing Customer Experience And Relationships

Pub Date : 2016-10-25 | Author : Don Peppers | Publisher : John Wiley & Sons

ISBN 10 : 9781119239819
ISBN 13 : 1119239818

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to lon..


The Experience Economy

Pub Date : 1999-01 | Author : B. Joseph Pine | Publisher : Harvard Business Press

ISBN 10 : 0875848192
ISBN 13 : 9780875848198

With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers..


Extreme Trust

Pub Date : 2016-06 | Author : Don Peppers | Publisher : Penguin

ISBN 10 : 9780143108559
ISBN 13 : 0143108557

"How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of mana..



The Rhythm Of Business

Pub Date : 2012-08-21 | Author : David Rottenberg | Publisher : Routledge

ISBN 10 : 9781136013065
ISBN 13 : 1136013067

The Rhythm of Business identifies and describes the natural development process which all successful business people use intuitively when starting and running a business. Once you ..