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Creating Breakthrough Products

ISBN 10 : 0139696946
ISBN 13 : 9780139696947

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services..


Creating Breakthrough Products

ISBN 10 : 9780133011722
ISBN 13 : 0133011720

For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customer..


Identifying Hidden Needs

ISBN 10 : 9780230294486
ISBN 13 : 0230294480

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding..


Innovation Games

ISBN 10 : 9780132702225
ISBN 13 : 0132702223

Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t expl..



Creating Breakthrough Ideas

ISBN 10 : STANFORD:36105111952953
ISBN 13 :

Reveals how research, design, and development firms are actively recruiting social scientists, as ethnographic research becomes more central to the creation of new products and ser..


Built To Love

ISBN 10 : 9781605097008
ISBN 13 : 1605097004

Offers data-driven proof that products and services appealing to customer’s emotional needs outsell the competition Provides a clear method and set of tools to enable companies t..