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Business Marketing Management B2b

Pub Date : 2012-01-03 | Author : Michael Hutt | Publisher : Cengage Learning

ISBN 10 : 9781133189565
ISBN 13 : 1133189563

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid under..


Business Marketing Management

Pub Date : 2004 | Author : Michael D. Hutt | Publisher : South-Western Pub

ISBN 10 : 0324190433
ISBN 13 : 9780324190434

Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain managemen..


Foundations Of Marketing

Pub Date : 2016-01-11 | Author : William M. Pride | Publisher : Cengage Learning

ISBN 10 : 9781305405769
ISBN 13 : 1305405765

Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions found in Pride/Ferrell’s popular FOU..


Global Marketing

Pub Date : 2015-09-10 | Author : Carlyle Farrell | Publisher : SAGE

ISBN 10 : 9781473910881
ISBN 13 : 1473910889

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America..


Contemporary Marketing

Pub Date : 2013-01-01 | Author : Louis Boone | Publisher : Cengage Learning

ISBN 10 : 9781133628460
ISBN 13 : 113362846X

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbrea..


Marketing

Pub Date : 2014-01-15 | Author : Roger Kerin | Publisher : McGraw-Hill Education

ISBN 10 : 0077861035
ISBN 13 : 9780077861032

Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as ..